Dead or Alive? Why Probiotic Testing Is More Complicated Than Most Consumers Think
NBM expert
június 25, 2026
The probiotic category has experienced remarkable growth over the last decade. Consumers are becoming increasingly educated and are paying closer attention to strain selection, CFU counts, and product quality. However,
The rise of holistic health and its business significance
NBM expert
június 24, 2025
In recent years, the fitness industry has undergone a dramatic transformation: the focus has shifted from mere physical performance to the well-being of the whole person. This “wellness-first” approach is
Now you change your mind about instant protein powders.
NBM expert
december 20, 2024
Instant protein powders are processed to dissolve easily in water or other liquids, making them convenient and quick to prepare. This is achieved through a process called microfiltration, which breaks
