The probiotic category has experienced remarkable growth over the last decade. Consumers are becoming increasingly educated and are paying closer
Why Consumers Pay Premium Prices for Magnesium Threonate and Why Magtein Keeps Growing
From generic collagen to function specific systems The joint support category is saturated with collagen based products, yet most rely
The market for functional food supplements is growing steadily, but few products are able to generate such a spectacular and long-term trend as collagen. Collagen is now much more than a beauty ingredient: it has become an icon of conscious, healthy living.
The new definition of wellbeing now goes beyond physical health: stress management, mood balance and mental performance are as key as immunity or vitality. This shift in mindset opens up new avenues for manufacturers, brands and B2B partners – but it also requires different types of products, branding tactics and marketing strategies.
One of the most striking changes in the nutritional supplements market in recent years has been the shift in consumer preferences for product formats. Convenience, experience and enjoyment of taste are now as important as the list of ingredients. According to LinkeWire and Innova Market Insights, demand for gummy vitamins and alternative dosage forms is particularly dynamic – and this presents a significant business opportunity for B2B players.
Innovations in the dietary supplement market are usually in the areas of formulation, efficacy or simplification of consumption. However, Applied Nutrition’s latest product, Pure Creatine Gummies, excels in all three areas and has revolutionised the consumption of creatine.
The dietary supplements market is evolving dynamically, constantly adapting to changing consumer needs and new scientific insights into health promotion.
