The probiotic category has experienced remarkable growth over the last decade. Consumers are becoming increasingly educated and are paying closer
The pre workout category has seen some decline in sales momentum in recent years. Consumer trends continuously change, and several markets shifted attention toward wellness, hydration and daily performance products. However, well designed pre workout formulas still play an important role in the supplement industry. Products with clear positioning, targeted ingredient profiles and specific use cases continue to create value for both consumers and retailers.
Why Consumers Pay Premium Prices for Magnesium Threonate and Why Magtein Keeps Growing
The rapid increase in whey protein raw material prices has become one of the most serious issues in the supplement industry. Since the second quarter of 2025, the market has seen growing shortages of WPI ingredients. Limited manufacturing investments and rising food industry demand created strong pressure on supply.
Pregnolone 2.0 is a testosterone support complex from Balkan Pharmaceuticals. It is sold as a 4×30 capsule product, giving 30 daily servings. The product follows a multi-capsule concept designed around several ingredient groups and daily use support
Greens powders move into the mainstream The greens powder category has shifted from niche wellness to a core segment of
The botanical extract market may be on the verge of another major branded ingredient success story. Following the global rise of KSM 66 Ashwagandha, its developer Ixoreal Biomed has introduced SRI 81 Shatavari, targeting the growing women’s health segment.
Due to the geopolitical tensions that have emerged in the Middle East, demand for iodine-containing dietary supplements has risen sharply in recent weeks. Based on feedback from our regional partners, more and more wholesalers, pharmacies, and online retailers are trying to replenish their inventories, while temporary shortages have already developed in several countries.
In recent years, the fitness industry has undergone a dramatic transformation: the focus has shifted from mere physical performance to the well-being of the whole person. This “wellness-first” approach is no longer just a trend, but increasingly an expectation on the part of guests, customers, and partners. Brands and service providers that fail to act in time will soon be left behind—because the new definition of fitness is body, soul, and mind as an integrated system.
Haya Labs Co-Q10 is a premium quality dietary supplement that provides coenzyme Q10, which is essential for cellular energy production, in an easy-to-dose, highly absorbable form.
