The probiotic category has experienced remarkable growth over the last decade. Consumers are becoming increasingly educated and are paying closer
The pre workout category has seen some decline in sales momentum in recent years. Consumer trends continuously change, and several markets shifted attention toward wellness, hydration and daily performance products. However, well designed pre workout formulas still play an important role in the supplement industry. Products with clear positioning, targeted ingredient profiles and specific use cases continue to create value for both consumers and retailers.
In recent years, more and more fitness enthusiasts and social media users have been sharing videos of themselves consuming powdered supplements (known as pre-workouts) directly from the spoon without water before their workouts. This practice is called “dry scooping.” The trend is supposed to quickly boost energy levels and enhance athletic performance, but experts say it may not only be ineffective, but also downright dangerous.
Founded in 2011 in Washington DC, HAYA LABS has grown to become one of the leading manufacturers and distributors of high-quality dietary supplements worldwide. Whether it’s boosting immunity, supporting mental health or enhancing athletic performance, their products are made to the highest standards using natural ingredients and no banned substances.
