Dead or Alive? Why Probiotic Testing Is More Complicated Than Most Consumers Think
The probiotic category has experienced remarkable growth over the last decade. Consumers are becoming increasingly educated and are paying closer attention to strain selection, CFU counts, and product quality. However,
Real Pharm built more than a pre workout line
The pre workout category has seen some decline in sales momentum in recent years. Consumer trends continuously change, and several markets shifted attention toward wellness, hydration and daily performance products.
Why Consumers Pay Premium Prices for Magnesium Threonate and Why Magtein Keeps Growing
Why Consumers Pay Premium Prices for Magnesium Threonate and Why Magtein Keeps Growing
Is Whey Protein Facing a Supply Crisis and Could Beef Protein Become the Next Big Winner
The rapid increase in whey protein raw material prices has become one of the most serious issues in the supplement industry. Since the second quarter of 2025, the market has
The Legal Test Booster Retailers Should Watch in 2026
Pregnolone 2.0 is a testosterone support complex from Balkan Pharmaceuticals. It is sold as a 4×30 capsule product, giving 30 daily servings. The product follows a multi-capsule concept designed around
This Fast-Growing Segment Is Redefining Daily Nutrition – And Haya Labs Is Capitalizing on It
Greens powders move into the mainstream The greens powder category has shifted from niche wellness to a core segment of the supplement industry. Growth is driven by demand for convenient,
Can SRI-81 Shatavari Become the Next KSM-66 Level Ingredient
The botanical extract market may be on the verge of another major branded ingredient success story. Following the global rise of KSM 66 Ashwagandha, its developer Ixoreal Biomed has introduced