Dead or Alive? Why Probiotic Testing Is More Complicated Than Most Consumers Think
The probiotic category has experienced remarkable growth over the last decade. Consumers are becoming increasingly educated and are paying closer attention to strain selection, CFU counts, and product quality. However,
Real Pharm built more than a pre workout line
The pre workout category has seen some decline in sales momentum in recent years. Consumer trends continuously change, and several markets shifted attention toward wellness, hydration and daily performance products.
What is “dry scooping”? A dangerous fitness trend or a quick energy boost?
In recent years, more and more fitness enthusiasts and social media users have been sharing videos of themselves consuming powdered supplements (known as pre-workouts) directly from the spoon without water
HAYA LABS – Quality and innovation for health
Founded in 2011 in Washington DC, HAYA LABS has grown to become one of the leading manufacturers and distributors of high-quality dietary supplements worldwide. Whether it’s boosting immunity, supporting mental