The probiotic category has experienced remarkable growth over the last decade. Consumers are becoming increasingly educated and are paying closer
The pre workout category has seen some decline in sales momentum in recent years. Consumer trends continuously change, and several markets shifted attention toward wellness, hydration and daily performance products. However, well designed pre workout formulas still play an important role in the supplement industry. Products with clear positioning, targeted ingredient profiles and specific use cases continue to create value for both consumers and retailers.
From generic collagen to function specific systems The joint support category is saturated with collagen based products, yet most rely
EverBuild Nutrition has announced a major technology upgrade that further strengthens its position as one of the few manufacturers in the nutrition industry with advanced shrink sleeve capabilities.
Greens powders move into the mainstream The greens powder category has shifted from niche wellness to a core segment of
The botanical extract market may be on the verge of another major branded ingredient success story. Following the global rise of KSM 66 Ashwagandha, its developer Ixoreal Biomed has introduced SRI 81 Shatavari, targeting the growing women’s health segment.
Haya Labs Co-Q10 is a premium quality dietary supplement that provides coenzyme Q10, which is essential for cellular energy production, in an easy-to-dose, highly absorbable form.
Joint health is crucial for people of all ages – whether they are athletes, people who do heavy physical work, or office workers struggling with the consequences of a sedentary lifestyle.
In recent years, more and more fitness enthusiasts and social media users have been sharing videos of themselves consuming powdered supplements (known as pre-workouts) directly from the spoon without water before their workouts. This practice is called “dry scooping.” The trend is supposed to quickly boost energy levels and enhance athletic performance, but experts say it may not only be ineffective, but also downright dangerous.
The market for functional food supplements is growing steadily, but few products are able to generate such a spectacular and long-term trend as collagen. Collagen is now much more than a beauty ingredient: it has become an icon of conscious, healthy living.
