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Dead or Alive? Why Probiotic Testing Is More Complicated Than Most Consumers Think
The probiotic category has experienced remarkable growth over the last decade. Consumers are becoming increasingly educated and are paying closer attention to strain selection, CFU counts, and product quality. However,
Why Consumers Pay Premium Prices for Magnesium Threonate and Why Magtein Keeps Growing
Why Consumers Pay Premium Prices for Magnesium Threonate and Why Magtein Keeps Growing
Amix Targets Functional Joint Support with UC2 Driven Proflex Collagen Liquid
From generic collagen to function specific systems The joint support category is saturated with collagen based products, yet most rely on standard hydrolyzed sources with limited functional targeting. This creates
Why is collagen making a huge run in today’s world?
The market for functional food supplements is growing steadily, but few products are able to generate such a spectacular and long-term trend as collagen. Collagen is now much more than
The impact of mental health supplements on the B2B market
The new definition of wellbeing now goes beyond physical health: stress management, mood balance and mental performance are as key as immunity or vitality. This shift in mindset opens up
The role of Comfort and Experience in the new generation of nutritional supplements
One of the most striking changes in the nutritional supplements market in recent years has been the shift in consumer preferences for product formats. Convenience, experience and enjoyment of taste
Revolutionary innovation in the dietary supplement market: Pure Creatine Gummies
Innovations in the dietary supplement market are usually in the areas of formulation, efficacy or simplification of consumption. However, Applied Nutrition’s latest product, Pure Creatine Gummies, excels in all three
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