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China’s breath has reached the EU dairy industry – Is the global market distorted?
China’s anti-subsidy (CVD) investigation into dairy imports from the European Union (EU) is setting a new challenge for the protection of global trade. In August 2024, China initiated an investigation
The responsibility of influencers and B2B in the dietary supplements market
The market for dietary supplements is exploding and people are looking for solutions to their health problems in droves – whether it’s in miracle pills or in Instagram celebrity influencer
Sales based VS. Training content in the dietary supplements market
In the dietary supplement market, user education is of utmost importance, as the efficacy, safety and proper use of products depend largely on the provision of accurate information. And finding
Innovation and new formulations in the nutrition supplements market
The dietary supplements market is evolving dynamically, constantly adapting to changing consumer needs and new scientific insights into health promotion. Innovation in the sector is key, with new formulations, bioavailability-enhancing
Proteins from a business perspective
In the dietary supplement market, proteins play an indispensable role in muscle building, recovery, and performance enhancement. Each type of protein offers specific benefits, allowing for targeted nutritional strategies to
Amino Spiking – The cost-cutting deception
Amino spiking is a practice where manufacturers add cheaper amino acids, like glutamine, glycine, or
taurine, to protein supplements. This is done to increase the amino acid content, allowing
WPC60 – The protein no one consumes, yet still exists
The use of WPC60 (60% whey protein concentrate) in sports nutrition is rare due to several disadvantages, both nutritionally and from a business perspective, compared to the more popular WPC80
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