Author

NBM expert

Athlestes

The rise of holistic health and its business significance

In recent years, the fitness industry has undergone a dramatic transformation: the focus has shifted from mere physical performance to the well-being of the whole person. This “wellness-first” approach is no longer just a trend, but increasingly an expectation on the part of guests, customers, and partners. Brands and service providers that fail to act in time will soon be left behind—because the new definition of fitness is body, soul, and mind as an integrated system.

NBM expert június 24, 2025

B2B partner

Haya Labs Co-Q10 Natural energy support

Haya Labs Co-Q10 is a premium quality dietary supplement that provides coenzyme Q10, which is essential for cellular energy production, in an easy-to-dose, highly absorbable form.

NBM expert június 17, 2025

Athlestes

Premium joint protection for an active life

Joint health is crucial for people of all ages – whether they are athletes, people who do heavy physical work, or office workers struggling with the consequences of a sedentary lifestyle.

NBM expert június 10, 2025

Bodybuilding

What is “dry scooping”? A dangerous fitness trend or a quick energy boost?

In recent years, more and more fitness enthusiasts and social media users have been sharing videos of themselves consuming powdered supplements (known as pre-workouts) directly from the spoon without water before their workouts. This practice is called “dry scooping.” The trend is supposed to quickly boost energy levels and enhance athletic performance, but experts say it may not only be ineffective, but also downright dangerous.

NBM expert május 30, 2025

B2B partner

Rubber fish are your new daily routine

UltraVit Omega + DHA gum vitamin is a great example of when daily health maintenance becomes simple and enjoyable. This product is especially designed for those who want a regular intake of high quality omega-3 fatty acids, but don’t want to compromise on taste or convenience.

NBM expert május 20, 2025

B2B partner

Why is collagen making a huge run in today’s world?

The market for functional food supplements is growing steadily, but few products are able to generate such a spectacular and long-term trend as collagen. Collagen is now much more than a beauty ingredient: it has become an icon of conscious, healthy living.

NBM expert május 16, 2025

B2B partner

The impact of mental health supplements on the B2B market

The new definition of wellbeing now goes beyond physical health: stress management, mood balance and mental performance are as key as immunity or vitality. This shift in mindset opens up new avenues for manufacturers, brands and B2B partners – but it also requires different types of products, branding tactics and marketing strategies.

NBM expert május 9, 2025

B2B partner

The role of Comfort and Experience in the new generation of nutritional supplements

One of the most striking changes in the nutritional supplements market in recent years has been the shift in consumer preferences for product formats. Convenience, experience and enjoyment of taste are now as important as the list of ingredients. According to LinkeWire and Innova Market Insights, demand for gummy vitamins and alternative dosage forms is particularly dynamic – and this presents a significant business opportunity for B2B players.

NBM expert május 6, 2025

B2B partner

Mental health is a key consumer focus for the future / Part1.

Confinement, insecurity, economic pressures and social isolation have taken a heavy psychological toll on populations worldwide. As a consequence, maintaining mental wellbeing has become an integral part of health promotion strategies, not only for consumers but also for industry players.

NBM expert április 22, 2025

B2B partner

This is why more and more people are choosing European supplements!

How to know more about America?
Rather, what it knows less about. Why do most people believe that American supplements are more special and of better quality than European ones? In the US, the dietary supplement industry is huge, with many big brands and innovative products being launched internationally. This often creates a ‘trendsetting’ and ‘pioneering’ effect.

NBM expert április 2, 2025

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NBM expert

The rise of holistic health and its business significance

Haya Labs Co-Q10 Natural energy support

Premium joint protection for an active life

What is “dry scooping”? A dangerous fitness trend or a quick energy boost?

Rubber fish are your new daily routine

Why is collagen making a huge run in today’s world?

The impact of mental health supplements on the B2B market

The role of Comfort and Experience in the new generation of nutritional supplements

Mental health is a key consumer focus for the future / Part1.

This is why more and more people are choosing European supplements!

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The Business Map of Dietary Supplements and Sports

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