The probiotic category has experienced remarkable growth over the last decade. Consumers are becoming increasingly educated and are paying closer
The pre workout category has seen some decline in sales momentum in recent years. Consumer trends continuously change, and several markets shifted attention toward wellness, hydration and daily performance products. However, well designed pre workout formulas still play an important role in the supplement industry. Products with clear positioning, targeted ingredient profiles and specific use cases continue to create value for both consumers and retailers.
Why Consumers Pay Premium Prices for Magnesium Threonate and Why Magtein Keeps Growing
The rapid increase in whey protein raw material prices has become one of the most serious issues in the supplement industry. Since the second quarter of 2025, the market has seen growing shortages of WPI ingredients. Limited manufacturing investments and rising food industry demand created strong pressure on supply.
Pregnolone 2.0 is a testosterone support complex from Balkan Pharmaceuticals. It is sold as a 4×30 capsule product, giving 30 daily servings. The product follows a multi-capsule concept designed around several ingredient groups and daily use support
From generic collagen to function specific systems The joint support category is saturated with collagen based products, yet most rely
EverBuild Nutrition has announced a major technology upgrade that further strengthens its position as one of the few manufacturers in the nutrition industry with advanced shrink sleeve capabilities.
Greens powders move into the mainstream The greens powder category has shifted from niche wellness to a core segment of
The botanical extract market may be on the verge of another major branded ingredient success story. Following the global rise of KSM 66 Ashwagandha, its developer Ixoreal Biomed has introduced SRI 81 Shatavari, targeting the growing women’s health segment.
Due to the geopolitical tensions that have emerged in the Middle East, demand for iodine-containing dietary supplements has risen sharply in recent weeks. Based on feedback from our regional partners, more and more wholesalers, pharmacies, and online retailers are trying to replenish their inventories, while temporary shortages have already developed in several countries.
