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The rise of holistic health and its business significance

The rise of holistic health and its business significance

NBM expert június 24, 2025

In recent years, the fitness industry has undergone a dramatic transformation: the focus has shifted from mere physical performance to the well-being of the whole person. This “wellness-first” approach is no longer just a trend, but increasingly an expectation on the part of guests, customers, and partners. Brands and service providers that fail to act in time will soon be left behind—because the new definition of fitness is body, soul, and mind as an integrated system.

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drysoop

What is “dry scooping”? A dangerous fitness trend or a quick energy boost?

NBM expert május 30, 2025

In recent years, more and more fitness enthusiasts and social media users have been sharing videos of themselves consuming powdered supplements (known as pre-workouts) directly from the spoon without water before their workouts. This practice is called “dry scooping.” The trend is supposed to quickly boost energy levels and enhance athletic performance, but experts say it may not only be ineffective, but also downright dangerous.

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hayalabs collagen

Why is collagen making a huge run in today’s world?

NBM expert május 16, 2025

The market for functional food supplements is growing steadily, but few products are able to generate such a spectacular and long-term trend as collagen. Collagen is now much more than a beauty ingredient: it has become an icon of conscious, healthy living.

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Vitamin Nutrition Business magazine

The role of Comfort and Experience in the new generation of nutritional supplements

NBM expert május 6, 2025

One of the most striking changes in the nutritional supplements market in recent years has been the shift in consumer preferences for product formats. Convenience, experience and enjoyment of taste are now as important as the list of ingredients. According to LinkeWire and Innova Market Insights, demand for gummy vitamins and alternative dosage forms is particularly dynamic – and this presents a significant business opportunity for B2B players.

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Mental health is a key consumer focus for the future

Mental health is a key consumer focus for the future / Part1.

NBM expert április 22, 2025

Confinement, insecurity, economic pressures and social isolation have taken a heavy psychological toll on populations worldwide. As a consequence, maintaining mental wellbeing has become an integral part of health promotion strategies, not only for consumers but also for industry players.

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This is why more and more people are choosing European supplements!

This is why more and more people are choosing European supplements!

NBM expert április 2, 2025

How to know more about America?
Rather, what it knows less about. Why do most people believe that American supplements are more special and of better quality than European ones? In the US, the dietary supplement industry is huge, with many big brands and innovative products being launched internationally. This often creates a ‘trendsetting’ and ‘pioneering’ effect.

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Tips and recipes for a vegan protein diet

NBM expert december 20, 2024

The success of a vegan protein diet depends on conscious food choices, the right combination of nutrients and timing of meals. We provide detailed tips to help you put together a diet that ensures complete protein consumption and supports optimal body function.

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Instant protein powders

Now you change your mind about instant protein powders.

NBM expert december 20, 2024

Instant protein powders are processed to dissolve easily in water or other liquids, making them convenient and quick to prepare. This is achieved through a process called microfiltration, which breaks down the protein molecules into smaller particles. This process also removes lactose and fat, making instant protein powders easier to digest for some people.

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