The responsibility of influencers and B2B in the dietary supplements market
NBM expert
december 20, 2024
The market for dietary supplements is exploding and people are looking for solutions to their health problems in droves – whether it’s in miracle pills or in Instagram celebrity influencer posts. And that’s where the trouble starts. Volunteer influencers – or, as I like to call them, „misinforming opinion leaders” – sometimes do more harm than good. Why? Because their colour-filtered stories shove products in people’s faces that they often have no idea are effective. The end result?