Business

The rise of holistic health and its business significance

The rise of holistic health and its business significance

In recent years, the fitness industry has undergone a dramatic transformation: the focus has shifted from mere physical performance to the well-being of the whole person. This “wellness-first” approach is no longer just a trend, but increasingly an expectation on the part of guests, customers, and partners. Brands and service providers that fail to act in time will soon be left behind—because the new definition of fitness is body, soul, and mind as an integrated system.

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drysoop

What is “dry scooping”? A dangerous fitness trend or a quick energy boost?

In recent years, more and more fitness enthusiasts and social media users have been sharing videos of themselves consuming powdered supplements (known as pre-workouts) directly from the spoon without water before their workouts. This practice is called “dry scooping.” The trend is supposed to quickly boost energy levels and enhance athletic performance, but experts say it may not only be ineffective, but also downright dangerous.

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hayalabs collagen

Why is collagen making a huge run in today’s world?

The market for functional food supplements is growing steadily, but few products are able to generate such a spectacular and long-term trend as collagen. Collagen is now much more than a beauty ingredient: it has become an icon of conscious, healthy living.

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The-impact-of-mental-health-supplements-on-the-B2B-market

The impact of mental health supplements on the B2B market

The new definition of wellbeing now goes beyond physical health: stress management, mood balance and mental performance are as key as immunity or vitality. This shift in mindset opens up new avenues for manufacturers, brands and B2B partners – but it also requires different types of products, branding tactics and marketing strategies.

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Vitamin Nutrition Business magazine

The role of Comfort and Experience in the new generation of nutritional supplements

One of the most striking changes in the nutritional supplements market in recent years has been the shift in consumer preferences for product formats. Convenience, experience and enjoyment of taste are now as important as the list of ingredients. According to LinkeWire and Innova Market Insights, demand for gummy vitamins and alternative dosage forms is particularly dynamic – and this presents a significant business opportunity for B2B players.

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Mental health is a key consumer focus for the future

Mental health is a key consumer focus for the future / Part1.

Confinement, insecurity, economic pressures and social isolation have taken a heavy psychological toll on populations worldwide. As a consequence, maintaining mental wellbeing has become an integral part of health promotion strategies, not only for consumers but also for industry players.

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This is why more and more people are choosing European supplements!

This is why more and more people are choosing European supplements!

How to know more about America?
Rather, what it knows less about. Why do most people believe that American supplements are more special and of better quality than European ones? In the US, the dietary supplement industry is huge, with many big brands and innovative products being launched internationally. This often creates a ‘trendsetting’ and ‘pioneering’ effect.

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fibo_2025_for_a strong and healthy society

FIBO and other business trade shows in 2025!

FIBO is the world’s leading trade fair for the fitness, wellness and health industry, held annually in Cologne, Germany. The event offers a global platform for industry players to showcase their latest innovations, products and services, while providing an opportunity for networking, market insight and business networking.

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Cina and Europa milk business

China’s breath has reached the EU dairy industry – Is the global market distorted?

China’s anti-subsidy (CVD) investigation into dairy imports from the European Union (EU) is setting a new challenge for the protection of global trade. In August 2024, China initiated an investigation into dairy products, particularly liquid milk and cream, as well as various types of cheese from the EU. These investigations focus on subsidies provided under the EU’s Common Agricultural Policy (CAP). In response, the EU has requested consultations via the World Trade Organization (WTO) to defend its dairy producers and the subsidy system.

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