Joint health is crucial for people of all ages – whether they are athletes, people who do heavy physical work, or office workers struggling with the consequences of a sedentary lifestyle.
UltraVit Omega + DHA gum vitamin is a great example of when daily health maintenance becomes simple and enjoyable. This product is especially designed for those who want a regular intake of high quality omega-3 fatty acids, but don’t want to compromise on taste or convenience.
The market for functional food supplements is growing steadily, but few products are able to generate such a spectacular and long-term trend as collagen. Collagen is now much more than a beauty ingredient: it has become an icon of conscious, healthy living.
The new definition of wellbeing now goes beyond physical health: stress management, mood balance and mental performance are as key as immunity or vitality. This shift in mindset opens up new avenues for manufacturers, brands and B2B partners – but it also requires different types of products, branding tactics and marketing strategies.
One of the most striking changes in the nutritional supplements market in recent years has been the shift in consumer preferences for product formats. Convenience, experience and enjoyment of taste are now as important as the list of ingredients. According to LinkeWire and Innova Market Insights, demand for gummy vitamins and alternative dosage forms is particularly dynamic – and this presents a significant business opportunity for B2B players.
Confinement, insecurity, economic pressures and social isolation have taken a heavy psychological toll on populations worldwide. As a consequence, maintaining mental wellbeing has become an integral part of health promotion strategies, not only for consumers but also for industry players.
How to know more about America?
Rather, what it knows less about. Why do most people believe that American supplements are more special and of better quality than European ones? In the US, the dietary supplement industry is huge, with many big brands and innovative products being launched internationally. This often creates a ‘trendsetting’ and ‘pioneering’ effect.
FIBO is the world’s leading trade fair for the fitness, wellness and health industry, held annually in Cologne, Germany. The event offers a global platform for industry players to showcase their latest innovations, products and services, while providing an opportunity for networking, market insight and business networking.
GymBeam, a nutritional supplements company, has recently faced serious legal consequences after the Hungarian Competition Authority (GVH) found several infringements in relation to its commercial practices. The company admitted the infringements and cooperated with the authorities, which was a mitigating factor in the imposition of the fine. This resulted in a fine of €240 964.
The regulation of food supplements and ‘other substances’ (i.e. ingredients other than vitamins and minerals that have a nutritional or physiological effect) in the EU is currently not harmonised. Although there are general food law rules and directives, EU Member States may apply different national rules, which provide significant challenges for both businesses and authorities.
