Market

Haya Labs business B2B

HAYA LABS – Quality and innovation for health

Founded in 2011 in Washington DC, HAYA LABS has grown to become one of the leading manufacturers and distributors of high-quality dietary supplements worldwide. Whether it’s boosting immunity, supporting mental health or enhancing athletic performance, their products are made to the highest standards using natural ingredients and no banned substances.

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Cina and Europa milk business

China’s breath has reached the EU dairy industry – Is the global market distorted?

China’s anti-subsidy (CVD) investigation into dairy imports from the European Union (EU) is setting a new challenge for the protection of global trade. In August 2024, China initiated an investigation into dairy products, particularly liquid milk and cream, as well as various types of cheese from the EU. These investigations focus on subsidies provided under the EU’s Common Agricultural Policy (CAP). In response, the EU has requested consultations via the World Trade Organization (WTO) to defend its dairy producers and the subsidy system.

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The responsibility of influencers and B2B in the dietary supplements market

The responsibility of influencers and B2B in the dietary supplements market

The market for dietary supplements is exploding and people are looking for solutions to their health problems in droves – whether it’s in miracle pills or in Instagram celebrity influencer posts. And that’s where the trouble starts. Volunteer influencers – or, as I like to call them, „misinforming opinion leaders” – sometimes do more harm than good. Why? Because their colour-filtered stories shove products in people’s faces that they often have no idea are effective. The end result?

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Sales based VS. Training content in the dietary supplements market

Sales based VS. Training content in the dietary supplements market

In the dietary supplement market, user education is of utmost importance, as the efficacy, safety and proper use of products depend largely on the provision of accurate information. And finding the balance between sales-based and educational content is key to ensuring that your brand is not only credible, but also commercially successful.

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amino spiking proteine

Amino Spiking – The cost-cutting deception

Amino spiking is a practice where manufacturers add cheaper amino acids, like glutamine, glycine, or
taurine, to protein supplements. This is done to increase the amino acid content, allowing them to
reduce the amount of more expensive protein sources, such as whey or casein protein. This approach
cuts production costs but can mislead consumers about the actual quality and effectiveness of the
protein supplement.

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